---
title: Expand your brand’s marketing reach and credibility with your employees
description: Employees can be your biggest brand advocates
image: https://brandoutfront.com/hubfs/_28ec567a-3b33-4703-be4e-5f39a723302b-1.jpeg
---

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 June 12, 2024

# Expand your brand’s marketing reach and credibility with your employees

 By  [Daniel Schapira](https://brandoutfront.com/blog/author/daniel-schapira)  ·   1 minute read

Ready to transform your employees into brand ambassadors?

You need to educate, motivate, and empower your employees to become brand advocates, expanding your brand’s marketing reach and credibility.

Take a page from IBM’s playbook with the ‘I’m an IBMer’ campaign.

By showcasing real employee stories, the campaign created a personal connection with the audience, helping customers relate to the individuals behind the technology and understand the human side of IBM’s work.

Highlighting the expertise and thought leadership of IBM employees reinforced the company’s reputation as a leader in technology and innovation.

Remember, the more employees proudly represent your brand, the more your customers will too.

 

![_28ec567a-3b33-4703-be4e-5f39a723302b](https://brandoutfront.com/hubfs/_28ec567a-3b33-4703-be4e-5f39a723302b.jpeg)

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